Are you talking to me?

So here I go again.

I've already had my say about the state of advertising to mothers of young children (see magazine column below).

But being pregnant with my second child and mum to a now active toddler - things aren't looking any better.

Yes, I run around after a tot, cook batches of baby food (and have it thrown back at me) and bulk shop, yet I don't find myself relating to TV mums... in fact I find myself recoiling.

Woolworths advertisements are the latest offerings to cause me to cringe.

In particular the mother who makes "orange pasta" and the one who makes "plus or minus" Chicken Cacciatore as the phone continues to ring. Cringe.

And what about Continental Twisty Pasta.

The baggy shirt tucked into long skirt managed to transform Caroline Brazier (Julie's sexy best friend from Packed to the Rafter) into someone barely recognisable.

Unfortunately (for me) one ad I can relate to is the one for Everyday Rewards cards with woman who "spends every day doing everything" for her family.

Yet while I do know the feeling of a hectic day, somehow I don't I find myself sipping coffee, smug look upon my face, at the end of a busy day...

Now why is that?

SKINNY JEANS AND SHOWER POWER (Trespass Magazine, December '09)

Twelve months ago, I was working full-time as a television reporter. I was into fashion, read books, loved music, discussed current affairs. I coloured my hair, wore a bikini, watched the news and looked forward to a good party.

I’ve since left my full-time gig in favour of freelance, to be home with my baby boy. Other than that, not much has changed… except maybe my comfort level in a bikini, and the frequency in which I attend said parties.

I have, of course, entered a new demographic. I’m now a mum, who happens to spend a lot more time at home. I still dress the same, think the same, crack the same jokes … yet when I flick on the telly I’m left wondering if I missed the part where new mums are required to enter a phone booth to be transformed into Mrs Brady.

Now I know most chick-flicks and TV dramas are full of yummy-mummies and ultra-cool mamas, but when it comes to commercials aimed at us real mums, it’s a different story. Clearly, mums are the target market for a lot of consumer goods, so there’s no shortage of ads, all aimed at the likes of me. Apparently.

Now I need Shower Power as much as the next mum, but when I watch these ads, it’s not me I see. I see a mumsy bunch, with matching pony tails, three quarter jeans and collared shirts.

Does giving birth and taking on a few home duties mean the end of skinny jeans, summer dresses and high heels?

But it’s not just the daggy dress code that leaves me cringing. I don't know about you other mums out there, but I don't use a magnifying glass to clean my toilet, and I don’t inwardly gloat when my friends use the bright white bowl.

I don’t use phrases like “not in my house” when I see finger prints on the stainless steel. And I do not feel smug about the mess my chicken stock meal has made (Tess and her REAL family I find particularly annoying!)

Don’t get me wrong, I wear trackies with the best of them. I cook, clean, compare nappy brands, even bake the odd batch of muffins - but I do it in my denim cutoffs listening to Groove Armada dammit.

And once it’s done I’m off to play with my son, or read a book, or call a friend, or go shopping. These ads would have you believe the sparkle of the shower floor is a daily highlight. And if a neighbour stops by and happens to witness the sparkle, well, even better!

Am I alone in my frustration, I wonder? Are my shiny bathroom taps really enough to make my friends green with envy? Do they watch these TV mums with an understanding nod, or find the stereotype as irritating as I do?

Do most mums spend their day worrying about that stain they saw on hubby’s shirt as he walked out the door? Or do they see the stain, deal with it and move onto more important things.

More likely, there’s no such thing as an average mum. At the end of the day, we’re all human.

Now - time to try that new stain remover.

The Modern Woman's Anthology

I'm proud to be contributing to The Modern Woman’s Anthology 2010 ... so here is the latest information - including the front cover!

Prominent Australian women pen their musings on womanhood to raise vital funds for mental health


Some of Australia’s most talented, successful and inspiring women have banded together to raise vital funds for and raise awareness of mental health. The Modern Woman's Anthology 2010 is an extraordinary literary project which brings together a unique collection of their stories, musings and memoirs.

Contributing writers include: Olympian Cathy Freeman, Media Commentator and Doctor Dr Cindy Pan and Chairman and Executive Director of Sherman Contemporary Art Foundation Dr. Gene Sherman to name a few.

All of the female writers vary in age, background and ethnicity and the pieces in the anthology range from a simple anecdote to a more personal story about the loss of a family member – some are touching, some reflective and others are just plain funny.

Each story reveals something about their commonality – womanhood. The theme of The Modern Woman’s Anthology 2010 is universal, Woman in the Modern World.

Story telling comes naturally to contributors like Libby Hathorn (award winning Children's Writer) and Kathryn Eisman (Author and Media Personality). Others, including Cathy Freeman and Kate Leeming (Adventurer), had never written before but have bravely and eloquently tackled the challenge, writing from the heart for a cause which has touched their lives.

The anthology project began when Sydney journalist Leah Greengarten, 28, decided to create a permanent record of the personal stories from the women who had inspired and touched her life.

“The idea came about after spending a week at a writers’ retreat in the Blue Mountains. I was surrounded by amazing woman with fascinating stories. An anthology seemed the perfect place to record them. The project is also very close to my heart as all proceeds go to Black Dog Institute to help assist with their priceless work for mental health,” she said.

The World Health Organisation estimates that depression will be the number one cause of disability in both the developed and developing worlds by 2030.

“Mental Health issues affect up to 25 percent (or one in four) Australian women. We are really excited to be involved in this remarkable literary collaboration. The funds raised will go towards research and supporting those Australians with mental health issues”, said Professor Gordon Parker, Executive Director of the Black Dog Institute.

All proceeds from the sale of The Modern Woman’s Anthology 2010 will be donated to Black Dog Institute.

The Modern Woman’s Anthology 2010 will be launched at Customs House Library on Tuesday 22nd June, 2010 with a welcome speech by Therese Rein, prominent businesswoman and wife of Prime Minister Kevin Rudd.

Modern Woman’s Anthology 2010 RRP: 29.95

For more information please go to: www.themodernwomansanthology.com.au

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The Modern Woman's Anthology

I am proud to be contributing to an exciting Australian literary project.

The Modern Woman’s Anthology was compiled by Leah Greengarten to raise money for mental health.

All proceeds from the sales of the anthology will be donated to the Black Dog Institute, a not-for-profit, educational, research, clinical and community-oriented facility offering specialist expertise in depression and bipolar disorder.

All of the Australian writers vary in age, background, ethnicity and prominence and each story reveals something about womanhood.

The theme is universal – Woman In The Modern World.

Twenty inspirational female writers have been asked to write a piece for the anthology.

The anthology will launched by Therese Rein at Customs House on the 22nd of June, 2010.

Please support the cause by visiting THE MODERN WOMAN'S ANTHOLOGY.

Insult to injury for IVF parents...

New legislation has been introduced by the Victorian government, requiring all prospective IVF patients to have criminal background checks to ensure they have no previous history of violent or sexual crimes.

*read story here*

Unsurprisingly, the legislation has outraged parents of babies conceived through IVF and those about to commence the process.

IVF pioneer Professor Gab Kovacs of Monash IVF in Melbourne told IVF.net the checks were "stupid."

"We talk about practising evidence-based medicine, I think it's time that the politicians practiced evidence-based legislation.

"Unless we're going to do this for all couples, and every couple has to have a police check and a child abuse check before they got pregnant, I believe this is very discriminatory against couples with fertility problems," he said.

IVF is a miraculous technology, allowing couples experiencing fertility problems to conceive a child of their own.

While IVF is indeed a blessing, the experience is physically and emotionally draining, offering no guarantees - and far from a quick fix for potential abusers.

Says Sandra Dill, from the group ACCESS, which represents IVF parents and patients: "If the Government was genuinely sincere about protecting or acting in the best interest of children as they've claimed, then they would require every man and every woman to undergo a police check before they take their baby home from hospital."

Put a ring on it...

A funny thing happened to me the other day.

I was driving along when Helen Ready's classic hit I Am Woman began playing on the radio.

You know the one - I am woman hear me roar. If you don't know the song, you've no doubt heard that line before... most likely in the form of a joke.

In fact, once I'd have probably been one of the main perpetrators of such a joke. In high-school I'd often laugh at the girls who insisted on shifting desks (they were just as capable as the boys) and refusing to let their dates pay for movie tickets.

Songs such as I Am Woman seemed equally as hilarious.

I knew I was in control - I didn't need to prove a point by refusing acts of chivalry.

But while I'll still happily leave the heavy lifting to the men, upon recent listening this particular song didn't seem quite so amusing.

In fact, I found myself relating to particular elements of the song...

"Yes I am wise but it's wisdom born of pain/yes I paid the price but look how much I've gained/If I had to I can do anything
I am strong, I am invincible, I am woman."

Ok, so that last line is still borderline funny, but I did find myself thinking of my son and the battle I went through to have him, following conception problems and subsequent IVF.

And at that moment, I did feel invincible - I am Woman dammit!

Granted, I would have looked more ridiculous than powerful as I belted out the feminist rant, but hey, that's the power of music.

My re-discovery of the female anthem got me thinking about other similarly labelled tunes.

There's been a few over the years, all sending a different message, but not always in the best interest of the sistahood, depending on who you're talking to.

Aretha Frankli's Resepct and Gloria Gaynor's I Will Survive, are classics from a time when women were standing up and taking control.

Christina's Can't Hold Us Down and Destiny's Child's Independent Woman were part of a more recent trend of songs focused on reclaiming sexuality and financial independence.

But Beyonce's hit Single Ladies (put a ring on it) has been the latest track to be dubbed a female anthem - but opinions on it's worth are apparently split.



This song is different to the norm in that combines power and sexuality with a desire for commitment. This C-word apparently a naughty no-no for some feminists.

One such is Amanda Hees, author of The Sexist Blog.

She says:

"Beyonce referring to herself as “it”, equating herself to bling? Handing herself over to a man who will determine her self-worth through a demeaning, years-long game which can only end with Beyonce emerging triumphant as his symbolic property, or crawling away as a meaningless ex?"

That's one way of looking at it, feminist and novelist Edan Lepucki has a different view.

"Perhaps it’s anti-feminist for sex to lead to marriage, or to desire that. But why? Why is it unacceptable for a woman to require commitment from the man she’s sleeping with?"

So what makes a female anthem?

A call for respect? Equality? Power? Sexual satisfaction? Commitment? Love?

In reality, most women want a little bit of everything... which is why I think Beyonce nailed it with Single Ladies (put a ring on it).

The Princess Phenomenon

With the recent release of Disney's latest princess fairy-tale, The Princess and the Frog, there's been much talk about the appropriateness of princesses as role models for young girls (and many women).

Guest blogger Tanya Williams talks about the princess phenomenon and why she wants to live happily ever after...



Why do we want to be princesses?

What is it about being a princess that attracts girls (both young and old)?

The official definition of a princess is:

A woman member of a royal family other than the monarch, especially a daughter of a monarch.
1. A woman who is a ruler of a principality.
2. A woman who is a hereditary ruler; a queen.
3. A noblewoman of varying status or rank.
4. The wife of a prince.
5. A woman regarded as having the status or qualities of a princess.

Princesses are known for being feminine, empowered, respectful and confident. Of course, we all want to aspire to be this.

As women do we want to be princesses to escape our reality?

If only we could escape to a fairytale world when the going gets tough. In this world that is so pretty and glamorous they are the heroines who live the perfect life in the perfect world.

Being a princess means being special and living happily ever after with our Prince Charming. There is nothing wrong with this fantasy as long as it doesn’t become obsessive.

I want to be a princess and believe there is nothing wrong with it. I am an educated, corporate chic who has a great lifestyle and her own prince charming. To me being a princess is just about being made to feel special. I think it’s normal to want more; afterall we do live in a materialistic world driven by celebs and fame. It’s not wrong to want to feel empowered and loved and to share our lives with a special person.

But somehow, the princess phenomenon has become way more loaded in recent years. These days, that message begins practically at birth with everything from princess baby shirts and "her royal highness" bibs to princess-themed photo albums and picture frames for baby girls.

By the time those girls are toddlers, many are drawn to the princess dresses, glittery crowns and even makeup. Barbie has many princess-oriented items, and then of course, there's the undisputed leader in all things princess: The Walt Disney Co.

For many women, being a princess takes us back to our childhood. Those feelings of being loved, protected and knowing that one day our Prince Charming will rescue us so we can live happily ever after.

Do we want to be rescued? That’s an anti-feminist statement but is there some truth to this viewpoint or is it an easy way out?

We are spending lots of time and money seeking out scenarios wherein life is fantastic and magical. One such venue is Manhattan's New World of Disney store. This megastore provides girls and their mothers a space where they can spend "quality" time together while learning to be "princesses." Like a finishing school for girls, this store provides opportunities for girls to learn how to be princesses by "sipping tea" and by receiving tutoring "on the four qualities every princess possesses: intelligence, grace, thoughtfulness, and honesty." All this can be purchased at the "low" price of $80, and the cost of a crown is a veritable "bargain" at about $24 a pop, depending on the type you choose.

Mmm, not convinced that spending $80 to spend time with a loved one, is sending the right message?

Do we, as women, really want to be "fairy princesses"? Or do we just want everything that is associated with being a princess?

I think it is a little of both. And given the world as it stands today, who can blame us for wanting to escape (even if for a few minutes).

Whatever you think about being a princess, I believe as women we CAN have our cake and our tiara too!


Tanya Williams is the Chief Executive Officer of Princess Chic, an online shoe boutique, and self-confessed shoe addict. She has almost a decade of experience in advertising and media.

Blemish free babies...

Much has been said in the media of late about the airbrushed models and celebrities frequenting the covers of women's magazines.

As a result, there's been a backlash of sorts, with many glossies boasting of their current use of unretouched images.

While still gorgeous, expertly lit, perfectly posed and stunningly groomed, this recent trend has been a positive step forward for the representation of...dare I say it... real women.

But while women are speaking loud, their message crystal clear - the airbrushing phenomenon is not limited to we ladies.

Take a look at the cover of any men's lifestyle magazine... I dare say those six-packs have had some assistance, along with the remarkably even skin tone and perhaps a couple of other, shall we say, attributes.

It seems the modern bloke must also live up to a false ideal, comparing themselves to the incredibly sculptured bodies of the new male model.



But perhaps a little more concerning was a comment made by my husband, a graphic designer by trade, as I flicked through a parenting magazine recently.

"That baby has been Photoshopped to within an inch of its life," said horrified husband.

You mean the sparkling blue eyes upon crystal clear whites, the lack of red cheeks and completely blemish free complexion may not be natural?

And here I was thinking these were simply the minimum requirements if bub was going to take out a baby modeling contest.

Is there anything more gorgeous than a baby?

It's become a strange old world if these beautiful little beings require touch-ups to warrant a cover-shot.

Let's stop sending each other on guilt trips...

Recently in the UK, controversial billboards which read "Career Women Make Bad Mothers" were withdrawn by the Outdoor Advertising Association.

The billboards, which were part of an OAA campaign designed to promote the effectiveness of billboard advertising, unsurprisingly caused an outcry from working mothers.



According to a UK mother's network, working women were left feeling anger, disappointment, even despair.

Feelings undoubtably due to the guilt most mothers are made to feel at some stage in their life - usually by other mothers, and often by those who aren't yet mothers.

The stay-at-home-mum versus working-mother debate has been an issue of contention for some time now, with each group judging the other as somehow inferior.

Stay-at-home mums are not ambitious, working mums are selfish - or so they say.

I am extremely fortunate to be able to work from home, but have learnt the hard way, that motherhood issues are not simply black and white.

I do admit though, to having pre-set opinions and ideas prior to becoming a mum, only to fall victim of the judgement of others after having my son.

I was going to stay home with my baby and I was going to breast feed.

It was the breast feeding idea that didn't quite go to plan. In the end I only breast fed my baby for a short time, before switching to the dreaded bottle.

To address what most are usually thinking at this point - no I did not find it too painful (although it was very much so) and simply give up.

It wasn't all about technique either - the midwives confirmed this - despite the resulting damage.

I did, however, end up with severe and recurring mastitis.

And yes, I am aware that continuing to breast feed is the best way to cure mastitis.

Which is exactly what I did. However in my particular case, continuing to feed and continuous antibiotics did not improve the condition.

It got worse, my son was not getting enough milk and I ended up in hospital - away from my new baby - for days.

And it was on doctor's advice (*gasp) that I gave up breast feeding - with complete agreement from the midwife (*bigger gasp) treating my mastitis.

I was wracked with guilt, despite weeks of intense physical pain.

And I've lost count of the number of women who have informed me, upon hearing my son was being bottle fed, that they had mastitis/pain/difficulties, but they persevered "and it DOES get easier".

They don't know my story - and I don't always share it - but that's just it. We don't know each other's situation so why do we judge?

I choose to stay home with my son, but I don't feel superior to those who work full-time, nor should they feel superior to me.

And these are just two of the many issues we regularly judge each other on.

There's dummies, home-made vs commercial baby food, controlled crying, routine vs demand feeding, childcare, use of babysitters, how long we keep bub in our room - the list goes on.

We're all entitled to an opinion, but that doesn't mean we have to turn up our nose to those who choose a different path.

The majority of mothers are simply doing the best they can, to provide the best lives for their little bundles of joy.

Let's support each other instead of sending each other on never ending guilt trips.

As they say, there isn't a handbook and as long as we're doing our best, that's the best we can do.

She may be hot, but she's still real...

Fashion magazine Marie Claire has caused a stir by putting an attractive lingerie model on the front of it's February issue.

On the surface, there's nothing new about this concept - gorgeous models have graced glossy covers for decades.

But this time, former Miss Universe Jennifer Hawkins has posed nude for a series of photographs, which reportedly have not been retouched.



These images supposedly depict the "real" Jennifer Hawkins and will help raise funds for eating disorders support group the Butterfly Foundation

But instead of applause, Marie Claire has received a string of complaints.

Many say Hawkins is no role model for body image and the photographs do nothing to improve the self-esteem of Australian women.

They say she is simply "genetically blessed" with an unobtainable body.

No doubt she's a natural beauty, but there's also no denying the fact that she is a real person - hot body included.

Admittedly Marie Claire could have gone a step further by removing lighting, using a less flattering pose, banning make-up and of course using a curvier model.

But then where do you draw the line?

It is a fashion magazine after all and what the image does show is that even hot, is human.

The trouble with image retouching and air-brushing is that is projects a truly unattainable image of unreal people, which can understandably contribute to extreme eating disorders and body dysmorphia.

Even those who do reach the media-celebrated size 8 or 10 are left feeling their boobs are too small, their backside too big, too much cellulite, not enough tone...

There is nothing real about an air-brushed image.

Jennifer Hawkin's photographs, while indeed proving she's naturally gorgeous, at least show a realistic backside-to-boob ratio and naturally uneven skin-tones.

She may look good, but that is what she looks like.

So while some say Marie Claire could have taken their natural approach further, taking away the air-brush is a step in the right direction.

Gorgeous models on magazine covers is nothing new - I say well done to Marie Claire for at least keeping it real.

MILFs, Nags and Silver Foxes...

Last weekend, my husband called me a MILF.

It wasn't the first time either. He's used that term on several occasions since the birth of our son, seven months ago.

Now for those of you who don't know - a MILF is an acronym for "Mum I'd Like to (insert four letter F word here)", made popular by the 1999 comedy American Pie.



Some definitions (yes there are several) describe MILF's as women with grown children.

Others imply promiscuity.

Others again say the term can be applied to any mum you'd like to .... well, you get the picture.

So, was it a compliment, or should I have been offended by another sexually charged label for women?

Coming from hubby, I can't say I had a problem with it - it was all in good fun after all.

A light-hearted way of saying "No honey, you're bum doesn't look big in that skirt."

But I suspect it's all relative.

When my brother's friends labeled my mum a MILF, I'm sure he was less than impressed.

How my mum felt? Well I can only speculate, but I'm sure I detected a small grin as he told the story.

Former supermodel and still-gorgeous Cindy Crawford says she's more than happy to be a MILF.

"MILF is a word I absolutely adore!” she told GQ magazine.



Jim Carey's wife, 37 year old Jenny McCarthy says she is hoping to be dubbed a GILF (Grandma I'd Like to ....) when Carey's 22-year-old daughter gives birth in 2010.

For Crawford though, while she's a proud MILF, she says she finds the common Cougar term not so appealing.

"I hate that word cougar and what it represents."

That being a woman over 40 who sexually pursues younger men, typically more than eight years her junior, according to Wikipedia.

Some women are offended by the term, while others celebrate it, deeming it liberating and powerful.

But these are just two of a stack of labels applied to describe women, their actions or the male view of them.

Along with MILF and Cougar, there's Girl-Next-Door, Gold-Digger, Feminist, Tart, Yummy Mummy, High- Maintenance, Low-Maintenance, Nag... and of course several others too rude to spell out.

And the blokes don't escape the labels either - there's Sugar Daddy, Player, Silver Fox, Toy Boy, Under-The-Thumb - to name a few... and again, there are others I'll refrain from writing here.

Most of these colloquial terms are so common, they're now permanent fixtures in our every day language and a solid part of popular culture.

Some consider this type of label-giving offensive, and on some occasions they can be.

Often though it's all just a bit of fun.

But I guess it depends on the particular label and who's applying it.

Who would want to be called a Gold Digger or Under-The-Thumb in all seriousness?

On the other hand, Yummy Mummy and Silver Fox*, aren't so offensive.

And if we're all being honest, I wonder how many mums out there wouldn't take a bit of secret pleasure from being dubbed a MILF.


*Silver Fox refers to an attractive older male

Cancer just isn't trendy enough...

A new Bowel Cancer awareness advertisement is using a fictional terrorist scene to highlight the prevalence of the cancer in Australia.



The advertisement depicts scenes reminiscent to those of the 911 terrorist attacks, taking place over Sydney's Circular Quay, complete with smokey buildings, wailing sirens and body bags.

The voice over says: If 12 Australians were killed by terrorists it would be front page news. Yet 12 Australian men and women die from bowel cancer every single day. That’s more than breast cancer but no-one wants to talk about it, even though it’s curable if detected early.

(see full story: http://mumbrella.com.au/cancer-ad-features-terror-attack-on-sydney-14368#more-14368)

While this advertisement is set to be highly controversial - and clearly risks offending, distressing and angering anyone who has survived or lost loved ones to a terrorist attack - it has got people talking.

As a result, it's highlighted the fact that, as a nation, we seem to have become immune to the devastation that is cancer.

The figures are so astronomical, we barely give them a second thought.

They don't warrant much mention in the media, despite the fact that cancer is Australia's biggest killer.

Here are a few facts:

*More than 35,000 Australians die from cancer each year, in spite of a 30 percent improvement in survival over the last two decades.

*1 in 3 Australian men and 1 in 4 Australian women will be directly affected by cancer.

*Most people in Australia will be affected by cancer, either personally or through family and friends.

*This year alone, more than 82,000 new cases of cancer will be diagnosed in Australia.

If you stop and think about it, these figures are incredible.

I am one of those people who have been affected by cancer - I haven't been diagnosed with it myself - but people I know and love have.

Some have survived, others have not.

Those of you who have experienced the impact of cancer will know, it's one of the most terrifying and traumatic events you will ever endure.

But it seems we are no longer outraged by such tragedies.

When natural disasters occur, we rally together, have telethons and fundraising concerts - we all unite to raise millions of dollars for these far more trendy causes.

Indeed terrorism also provokes a similar response.

And so it should, this support provides much needed help to thousands of devastated families dealing with tragic events.

But cancer is also tragic, effecting everyone from babies and children to parents and friends.

It was not so long ago, our wish-giving foundations were forced to reduce the quality of the wishes granted, due to a lack of funding.

I have seen first hand the impact these wishes give and these charities are simply amazing, run mostly by volunteers.

We also know the survival rate for many common cancers has increased by more than 30 per cent in the past two decades, due to treatment improvements and new interventions brought about by research.

Research which is often funded by donations.

But the most important point is many of these cancers are curable if detected early enough. Yet few of us take the risk so seriously as to have regular checkups, deeming them too unpleasant.

The Bowel Cancer advertisement is certainly shocking, and I don't know that I support it, given the impact it must have on terrorism survivors and witnesses.

But perhaps the controversy will at least attract some much needed attention to one of Australia's biggest killers.

Skinny jeans and Shower Power - trespass magazine column

Twelve months ago, I was working full-time as a television reporter. I was into fashion, read books, loved music, discussed current affairs. I coloured my hair, wore a bikini, watched the news and looked forward to a good party.

I’ve since left my full-time gig in favour of freelance, to be home with my baby boy. Other than that, not much has changed… except maybe my comfort level in a bikini, and the frequency in which I attend said parties.

I have, of course, entered a new demographic. I’m now a mum, who happens to spend a lot more time at home. I still dress the same, think the same, crack the same jokes … yet when I flick on the telly I’m left wondering if I missed the part where new mums are required to enter a phone booth to be transformed into Mrs Brady.

Now I know most chick-flicks and TV dramas are full of yummy-mummies and ultra-cool mamas, but when it comes to commercials aimed at us real mums, it’s a different story. Clearly, mums are the target market for a lot of consumer goods, so there’s no shortage of ads, all aimed at the likes of me. Apparently.

Now I need Shower Power as much as the next mum, but when I watch these ads, it’s not me I see. I see a mumsy bunch, with matching pony tails, three quarter jeans and collared shirts.

Does giving birth and taking on a few home duties mean the end of skinny jeans, summer dresses and high heels?

But it’s not just the daggy dress code that leaves me cringing. I don't know about you other mums out there, but I don't use a magnifying glass to clean my toilet, and I don’t inwardly gloat when my friends use the bright white bowl.

I don’t use phrases like “not in my house” when I see finger prints on the stainless steel. And I do not feel smug about the mess my chicken stock meal has made (Tess and her REAL family I find particularly annoying!)

Don’t get me wrong, I wear trackies with the best of them. I cook, clean, compare nappy brands, even bake the odd batch of muffins - but I do it in my denim cutoffs listening to Groove Armada dammit.

And once it’s done I’m off to play with my son, or read a book, or call a friend, or go shopping. These ads would have you believe the sparkle of the shower floor is a daily highlight. And if a neighbour stops by and happens to witness the sparkle, well, even better!



Am I alone in my frustration, I wonder? Are my shiny bathroom taps really enough to make my friends green with envy? Do they watch these TV mums with an understanding nod, or find the stereotype as irritating as I do?

Do most mums spend their day worrying about that stain they saw on hubby’s shirt as he walked out the door? Or do they see the stain, deal with it and move onto more important things.

More likely, there’s no such thing as an average mum. At the end of the day, we’re all human.

Now - time to try that new stain remover.

(NB: This rant does not apply to nappy commercials to which I can easily relate and to which I have been know to shed the occasional tear)

Men behaving badly... but not really.

So the judge bought it.

Despite having previously been found guilty of recklessly wounding girlfriend Katie Milligan - and sentenced to a minimum of 8 months in jail - former NRL star Greg Bird has successfully convinced a judge that it was not he who was at fault, but his girlfriend.

His crazy, neurotic, drug-taking girlfriend - the one that suffered a fractured eye socket and cuts to her eye after being hit in the face with a glass.

She was irrational, you see. Drunk and high and furious after an earlier argument, she lunged at him with a glass, and somehow - he can't quite remember how - the glass smashed into her face.

This version of events comes more than a year after the incident took place. At the time, the pair blamed the glassing on Bird's then flat mate Brent Watson, who is yet to receive a public apology for the false accusation.

Still, the judge believed the latest version - or at least accepted it - and now Bird is on the hunt for a new NRL team. His conviction was quashed and Milligan was left to take the public image fallout (and appeared happy to do so).

Not that Bird was left high and dry after the initial charge - he's been captaining French side Catalans Dragons in the English Super League.

He's facing another assault charge after being accused of tipping a drink over a woman's head and punching her. But apparently he was just defending another woman.

Time will tell whether Bird's career will benefit as a result of the publicity and subsequent outcome of the trial.

It wouldn't be the first time.

Time after time, we hear of sportsmen behaving badly - often involving violence, sexual assault or drug and alcohol abuse. They might get suspended from a couple of games, some even get sacked from their team. But very rarely are their careers irreparably damaged. In fact, the opposite is usually true, with remaining teams often fighting over accused players.

When you think about the message this sends out, it's ironic that schools are now teaching boys that violence against women and sexual coercion is wrong.

A lesson that shouldn't need to be taught in 2009.