(news alert) Unit Clothing lands in the USA

Australia’s fastest growing action sports brand, Unit, has arrived in the USA, after being snapped up by Pac Sun.

The edgy and conceptual clothing and accessories brand landed on the shelves of the retail giant in November.

The range will be sold in 85 Pac Sun stores as well as through the online store.

Unit was founded by motocross racing brothers, Paul and Ian Everest, who turned their $600 investment into a multi-million dollar empire in less than five years.

During a time when many businesses are struggling, Unit continues to experience exponential growth, both in Australia and internationally.

Unit now has the highest sell through of all other motocross and street wear labels in Australia, outselling brands such as Fox, Skin and Metal Mulisha.

The brand has become a dominating force in the industry with serious design and industry credibility.

Creative Director Paul Everest says the brand expects the same success in the United States, with designs already flying off the shelves.



“We knew we would do well here in the US,” said Mr Everest.

“PacSun sold out of our ‘Frootloop’ tee in just 10 days.

“Australia is renowned for producing some of the worlds best surf brands and Unit is following in the same footsteps, doing for motocross what Billabong did for surf.”

Unit has a reputation for creative and sometimes controversial designs, for both its clothing range and its advertising.



“Our designs are edgy and our concepts resonate with core riders.

“Mediocrity used to work, with corporate boardrooms dictating youth culture.

“Brands like Unit are proof those days are now over.”



For more information visit www.unitriders.com